You’ve probably noticed companies such as Pizza Hut, KFC, Domino’s, McDonald’s all use red color in the logos. Red is a color associated with excitement and youthfulness. It also stimulates the area of the brain which is responsible for color. Most of the brands have researched to figure out which color works best to stimulate that particular emotion which can drive the sales of their products. The image below shows examples.
Studies show that you should not tell a child the he/she is “so smart” but instead commend their work. According to Carol Dweck and her team at Columbia University telling kids they are smart makes them want to maintain the image of appearing smart. She says, “we tell them that this is the name of the game: Look smart, don’t risk making mistakes.” A better compliment would be “you must have worked very hard for this.” Read more about the study [here](http://nymag.com/news/features/27840/).
We all know the scene: the departmental coffee room, with the price list for tea and coffee on the wall and the “honesty box” where you pay for your drinks – or not, because no one is watching. Researchers discovered that merely a picture of watching eyes nearly tripled the amount of money put in the box. Melissa Bateson and colleagues at Newcastle University, UK, put up new price lists each week in their psychology department coffee room. Prices were unchanged, but each week there was a photocopied picture at the top of the list of either flowers or the eyes of real faces. The faces varied but the eyes always looked directly at the observer. In the weeks with eyes on the list, staff paid 2.76 times as much for their drinks as in weeks with flowers. Read more about it [here](http://www.newscientist.com/article/dn9424-big-brother-eyes-make-us-act-more-honestly.html#.U4z8tpRg5vm).
People who play video games often are much more likely to have lucid dreams than non-gamers.** They were also better able to influence their dream worlds, as if controlling a video-game character. Here’s how to lucid dream.
If you’re in a really heated situation, try to avoid the word “you.” The word “you” is accusatory and is not going to help.
Nod as you ask. Our brains have what are called ‘mirror neurons’ which activate to make us mimic other people’s actions. Sometimes they will also start to nod, which then makes them then agree with you. If you have a big favor to ask, start by asking smaller ones ahead of time. This is called the foot in the door phenomenon. If you ask for small things, then work up to big things, people are more likely to say yes than if you start off with a huge favor. Inversely, if you are asking for a small favor but still know that they will probably say no, start by asking them for a huge favor. Then when they say no, ask for the smaller one. They’re more likely to say yes, especially if they feel a bit bad about turning down the first request.
Especially in a meeting or work situation, it’s better to make yourself the point of reference. For example: Bad: *Dwight, I think you have got it completely wrong!!!!!* Better: *I don’t think I understood it correctly. From what I understand, it says this _____. Am I wrong on this point?*
People who have cars with bumper stickers are more likely to exhibit road rage. You may want to think twice before laying on the horn. A [study](http://onlinelibrary.wiley.com/doi/10.1111/j.1559-1816.2008.00364.x/abstract) at Colorado State University found drivers who use decals, dashboard hulas, and vanity plates, are more likely to be road ragers than others. Researchers say it comes down to the fact that people who mark their territory appear to be a bit more aggressive.