Ikea has recently launched a new campaign called “Where Life Happens.” In this campaign, Ikea’s presence in peoples’ lives are dramatized. “Through this constant interaction, Ikea continuously learns about how people live and what they need,” said Stockholm agency Akestam Holst. Ikea has recently set up a new website, “Retail Therapy,” that pairs popular problems with the product that might resolve that problem. Working with Akestam Holst, Ikea has changed the names of many of their products to the most frequently googled relationship problems in Sweden. The outcome: hilarious.It’s a celebratory occasion every time!
Chances are, you’re not going to be sleeping on the same bed.
Thankfully, Ikea’s got you covered.
And in these situations, they get their own bed.
But sometimes, people indulge a little too much on the meatballs.
Thank goodness we have colorful tools like this to help us out.
But that’s not the case in every household.
We’ve got the perfect product for you!
“It’s not you, it’s me.”
I need one.
This is where the dishwasher comes in.
But power tools like this will always get the job done.
Stuffed animals of course!
Good home cooked meals make all the difference.
Put them out of their misery with this adorable little night light.
The best way to make them work: move to them.
You’re just going to have to accept staying on your side of the bed.
Looks like we’re just going to have to get double of everything.
And you just know that one conceited friend has a special mirror in his or her bedroom.
It’s small gifts like these that will make her appreciate you more.
To check out the rest of the renamed products, go [here][1]. [1]: http://ikearetailtherapy.com