CITIZEN wanted to make an entrance as first time exhibitor at this year’s Milan Design Week in April with *Light is Time*. Their philosophy behind their time pieces is that without beauty technology is meaningless. The exhibit used 80,000 golden watch plates hung like curtains as visitors walked thru a corridor where the earliest CITIZEN’s pocket watch to the latest model were displayed. The golden plate is the basic, core component of a watch. Take a look and be transported to a gilded experience.
->**Watch *Light is Time.***<-