As consumers we are bombarded with images of beautiful, young women barely out of their teens posing in itty-bitty bikinis. Their poses seem unnatural, an ideal of sexiness that even 20-somethings struggle to achieve. For their latest swimsuit collection, online store The Dreslyn and lingerie shop Land of Women have hired a sixty-year-old model, Yazemeenah Rossi. Rossi has been working in the modelling industry for 32 years; she knows the secret to her long career is to be authentic. “When you are yourself and you don’t try to copy, you get power. And you feel that power the more you go on in life,” explains Rossi. For this campaign, Rossi slays the competition by not only posing in a white, one-piece, bathing suit but by also highlighting what sexy and confident looks like at any age.
