Culture

They Placed Two Signs Above Doors, Then They Asked Women To Choose…

They Placed Two Signs Above Doors, Then They Asked Women To Choose… April 8, 2017

Dove has been challenging particular beauty standards for the last few years, and have produced a number of thoughtful videos about what it really means to be beautiful. Their latest campaign, #ChooseBeautiful, is raising another important question for women all over the world, in cities such as Shanghai, San Francisco, London, Sao Paulo, and Delhi. The concept is simple: Women are presented with two doors: a **Beautiful** door, and an **Average** door. They are asked to choose one to walk through, based on their own self-image. **What happens next might surprise you.**